Social media marketing is here now to stay. As an entrepreneur or business owner if you’re not utilizing it to grow your organization you are missing out. I am certain that you’ve seen the statistics by now. In 2015, 73 percent of U.S. Americans had a cultural network profile, representing a six percent growth compared to the previous year in accordance with Statista. The numbers don’t lie. Social media marketing is just a way of life throughout the globe.
As an entrepreneur or business owner if you’re not using social presence on-line to grow your organization you are missing out. By 2017, the global social network audience will total 2.55 billion, – in accordance with Emarketer.
Below I’ve listed my easy 5 step process for developing a strategy for social media marketing.
1. Identify your goals.
For each company there must be a mission. Your company mission should have a mission statement. For each mission there has to be a goal Sozzeal. What’s the positive outcome or end goal that you intend to achieve? You may want to become internet famous, you may want to have speaking gigs, you may want to promote a book or training program or you may just want more customers. Whatever it is you need to take note of your goals and the logic behind them. Understanding where you intend to go and how you’re going to have there will help you devise the very best plan and route you need to take.
2. Get Brand Clarity.
Get clear on your own brand before you place it out there. Answer these 3 important questions. What can you do? Who can you help? what do you intend to be known for? When you have the ability to clearly articulate the answers to these questions, you are able to communicate this on social media or in front of anyone. You should be able to clearly and succinctly say in one single sentence what you’re about and describe your organization model in ways that produces sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. When you create core messages with strong call to action statements, you are setting the stage to have people in your target audience self qualify and respond with, “me too” or “I need that” or “where can I discover more?” Your goal is to have ideal prospects able to clearly see themselves in your organization model. They have to be able to see your company offers exactly what they have been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you will get targeted leads using social media advertising and messaging. The main element is crafting messages your target market will respond to.
4. Connect and build relationships.
To be able to sell anything to anyone you must have a reliable relationship. This concept is valid on-line as well. You should truly connect, converse and engage with people on social media before they begin trusting you. One of the greatest approaches to engage with people is by using groups inside of social media platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you’ve to utilize hashtags. On Twitter you use hashtags and lists to activate with others.
Whatever platform you’re on, be sure to showcase what is unique about you. You should be able to clearly articulate your unique sales proposition. When people don’t understand what is different about you, they reduce your product or services to price.
Another great way to create relationships with people on social media is to follow along with, comment and share their content. On every social media platform, there is an opportunity to provide feedback by sharing, commenting or clicking a key to like the message. When you show through to that person’s social media page, they’re sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social media could be overwhelming. That’s precisely why you will need a social media action plan and a content marketing calendar. How are you currently going to combine social media in with your overall marketing strategy? You should understand that marketing is most effective if you have a few strategies complimenting each other and working together.
The number one reason you’ll need to put together an action plan is really because, your ideal customers are searching for you on-line. For instance: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line trying to find key words like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur in that space, you need to arrive in the search once the prospects go buying solution with their problems.
For each industry, you will find people searching for answers to specific problems. You should create messages for every problem that the folks in your target market has. Social media marketing provides you with a distinctive possibility to communicate frequently with your target market on a wide selection of topics.
As you will see, using social media as a way to grow your organization requires you to go back to the basic principles and understand marketing 101. When you complete each of the steps above, you will have a much better handle on the best way to incorporate social media to grow your business.